Grupo Bios
Grupo Bios
Grupo Bios
Grupo BIOS was faced with the need for a new corporate identity which reflected its importance and potential in the country. The need was to optimize the coexistence of the corporate brand with the individual brands of its two business units, ensuring a coherent and powerful presence in the market and projecting the image of a large united brand family.
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Camilo Jaramillo, Chief Marketing Officer Grupo BIOS
Little Buddha has been our branding partner for the past 5 years; Initially working on the individual brands themselves and now developing our new corporate identity. The depth and strength of their strategic knowledge and their almost obsessive passion for design, make them the ideal strategic ally for any brand.
The Grupo Empresarial BIOS, founded in 2016, has positioned itself as a leader in the Colombian agroindustrial sector. Despite it being a relatively young company, its heritage includes more than 70 years of experience through its companies, especially Contegral S.A., which gives it a solid position without direct competition in the market.
Grupo BIOS was faced with the need for a new corporate identity which reflected its importance and potential in the country. Until recently, the companies belonging to the group were identified individually, without a clear connection with Grupo BIOS. Thus, the main goal has been to optimize the coexistence of the corporate brand with the individual brands of its two business units, ensuring a coherent and powerful presence in the market and projecting the image of a large united brand family.
Positioning Grupo BIOS as an undisputed leader in the Colombian agroindustrial sector, we developed a comprehensive strategy that addresses multiple fronts, focusing on maximizing impact and strengthening brand cohesion.
Establish thought leadership.
Maximize the growth potential of the B2C business.
Creating a closer relationship between the corporate brand and client-facing brands.
Use the voice of Grupo BIOS in sector conferences or sponsorships of educational courses on animal nutrition.
Adopt the Brand Endorsement architecture model.
Maintaining a clear and disciplined brand hierarchy.
Defining the corporate brand to maximize its support potential.
A crucial aspect of this strategy is the promotion of cohesion within Grupo BIOS, making it easier for employees to feel identified with the company and, in the long term, proudly refer to themselves as part of Grupo BIOS in all their communication, both online and offline.
In the process of redesigning the new Grupo BIOS identity, we carefully respected the existing strategic brand elements, always keeping the Higher Purpose and Corporate Values in mind. Our creative solutions were developed to meet a number of key requirements:
Versatility: it was essential that the new visual identity could be adapted to various contexts.
Visual Appeal: both nationally and internationally.
Balance: between corporate credibility and emotional connection.
Communicate the essence of the brand: “nurturing everyone and developing the Colombian countryside.”
Internal and external use.
The result is a versatile and robust visual identity that strengthens the presence and recognition of Grupo BIOS. This renewal consolidates the company's commitment to progress and sustainability in Colombia and beyond, ensuring its positive perception and lasting impact.