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Anquor
Anquor
We gave life to ANQUOR, experts in mergers and acquisitions.
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Pascal Vieilledent , Founder & CEO Anquor
<strong>Bertrand and his team were able to understand and interpret perfectly what we wanted to convey:</strong> expertise, strong principles, long-term commitment to the customer; this is how the naming of Anquor came out, and the baseline that Anquor's founders loved: <em>engaging the future by your side.</em>
ANQUOR is a EUROHOLD spin off, a leading player in Mid Cap M&A with an excellent track record in Europe since 1989.
Its partners decided to embark on new paths, creating two new companies that give continuity to a project started thirty years ago.
The successor of a historic company
To define a naming, baseline and corporate identity capable of expressing this new project’s ambition, transmitting the values and solvency of the new team.
We worked hand in hand with the management team to create a new company style, which would transmit the CEO's desire to start a new business adventure, with renewed energy and team.
Our goal was to create a fresh naming, with a timeless identity (worked through serious but vital colours) that would allow us to convey the essence of the brand: a robust partner which helps its clients in their expansion plans or the resizing of their assets.
Ambition and robustness in a modern key.
We created ANQUOR, a short and forceful name that conveyed strength, professionalism and elegance through a supranational neologism.
We expressed the purpose of the brand by visualising and making its strategy effective with a strong and memorable baseline: ENGAGING THE FUTURE BY YOUR SIDE.
We defined a robust, balanced and enduring corporate identity, with an outstanding personality and an appropriate language to compete with strategic consultancies in the sector.
A brand that is born as a benchmark in its sector.